Hotel Not Hotel is a place in the centre of Amsterdam where a room isnt just a room, but a work of art with its own creator, story, and identity. Most of them designed and specially made by Collaboration-O, a group of young designers that originated from the Eindhoven Design Academy, and one by Arno Coenen and his partner IRIS. When you wake up, you step into an art-filled, exhibition-like space instead of an anonymous lobby or hallway. The entire hotel is one big living room, with cosy seating areas between the cottages. Combined with our luxury beds and other facilities, Hotel Not Hotel offers an unrivalled experience.